The In-Marketing Strategic and it’s effects on the Bank’s services, Quality– Applied study for a sample of the Iraqi Banks

ama Abo Ghnaim; Azhar Ne; Kefah Saleh

Adab Al-Kufa, 2018, Volume 1, Issue 7, Pages 11-54


Internal Marketing Strategic and Their Effects on Banking Services Quality.
The objective of the research is to identify the effects of internal marketing on Banking Services Quality. choices on the banks .the research was conducted on all of 8 banks located in the Nagaf city and this represents the research population several statistical methods where used to test the research hypotheses which led to the following results:1 it level of Banking Services Quality was Madill,2 there is significant relation ship of effect between the internal marketing and Banking Services Quality.