University of Kufa
  • العربیة

Adab Al-Kufa

Notice

As part of Open Journals’ initiatives, we create website for scholarly open access journals. If you are responsible for this journal and would like to know more about how to use the editorial system, please visit our website at https://ejournalplus.com or
send us an email to info@ejournalplus.com

We will contact you soon

ISSN:
1994-8999

By Issue

By Subject

Keyword Index

Author Index

Indexing Databases XML

About Journal

Aims and Scope

Editorial Board

Journal Information

Publisher: University of Kufa

Email:  arts@uokufa.edu.iq

Editor-in-chief: Professor Dr. Hadi Abd ul-Naby Al- Temimy

ISSN: 1994-8999

Journal Archive

Volume 1 (2018)
Issue 36 ( Autumn 2018)
Issue 34 ( Autumn 2018)
Issue 32 ( Autumn 2018)
Issue 30 ( Autumn 2018)
Issue 29 ( Autumn 2018)
Issue 28 ( Autumn 2018)
Issue 26 ( Summer 2018)
Issue 25 ( Summer 2018)
Issue 27 ( Summer 2018)
Issue 23 ( Summer 2018)
Issue 24 ( Summer 2018)
Issue 22 ( Summer 2018)
Issue 21 ( Summer 2018)
Issue 20 ( Summer 2018)
Issue 19 ( Spring 2018)
Issue 18 ( Spring 2018)
Issue 17 ( Spring 2018)
Issue 16 ( Spring 2018)
Issue 14 ( Spring 2018)
Issue 15 ( Spring 2018)
Issue 11 ( Spring 2018)
Issue 13 ( Spring 2018)
Issue 12 ( Spring 2018)
Issue 9 ( Winter 2018)
Issue 10 ( Winter 2018)
Issue 6 ( Winter 2018)
Issue 8 ( Winter 2018)
Issue 7 ( Winter 2018)
Issue 4 ( Winter 2018)
Issue 3 ( Winter 2018)
Issue 5 ( Winter 2018)
Issue 2 ( Winter 2018)
Issue 1 ( Winter 2018)
Volume 0 (2018)
Issue 35 ( Autumn 2018)
Issue 35 ( Autumn 2018)
Issue 33 ( Summer 2018)
Issue 33 ( Spring 2018)
Issue 31 ( Spring 2018)
Issue 31 ( Winter 2018)
  1. Home
  2. Articles in Press
  3. ...

Strategic Fitness and its Role in Achieving Marketing Excellence An analytical study of the opinions of a sample of managers in the sponsor company

    Kawthar Hamid Hani Al

Adab Al-Kufa, In Press

Abstract

The research aims to identify the role of strategic agility in its sub-dimensions (clarity of vision , understanding core capabilities, selected strategic targets , shared responsibility ,taking action) as an independent variable in marketing ambidexterity as a dependent variable through its dimensions (Explore opportunities, Exploit opportunities and marketing flexibility). The questionnaire was chosen as a main tool for collecting data, which included (32) items for the research variables by (20) (SPSS v.22, AMOSv.22) . Using a number of statistical methods and indicators, the research results in a set of variables, The most important conclusions are that there is a positive correlation between positive variables For research at the macro level and the level of
sub-exclusion, and that the strategic elegance of different dimensions significantly affect marketing prowess, which means that the company's participation of responsibility and the identification of strategic objectives and take action in a timely manner, would contribute to the company is proficient marketing of Where the ability to explore and exploit the opportunities available The research concluded a number of recommendations, the most important of which is the company to increase its level of interest in strategic agility and because it is important to achieve its future directions, by setting a clear vision of what you want to be The company in the future as well as the establishment of strategic objectives divided by the period and specific periods of time so that can be followed up and verify the extent of completion on time.
Keywords:
    Strategic Fitness and its Role in Achieving Marketing Excellence An analytical study of the opinions of a sample of managers in the sponsor company
Download
  • PDF
  • XML
Cite
(2018). Strategic Fitness and its Role in Achieving Marketing Excellence An analytical study of the opinions of a sample of managers in the sponsor company. Adab Al-Kufa, 0(35), 439-466.
Musawi; Kawthar Hamid Hani Al. "Strategic Fitness and its Role in Achieving Marketing Excellence An analytical study of the opinions of a sample of managers in the sponsor company". Adab Al-Kufa, 0, 35, 2018, 439-466.
(2018). 'Strategic Fitness and its Role in Achieving Marketing Excellence An analytical study of the opinions of a sample of managers in the sponsor company', Adab Al-Kufa, 0(35), pp. 439-466.
Strategic Fitness and its Role in Achieving Marketing Excellence An analytical study of the opinions of a sample of managers in the sponsor company. Adab Al-Kufa, 2018; 0(35): 439-466.
  • RIS
  • EndNote
  • BibTeX
  • APA
  • MLA
  • Harvard
  • Vancouver
Statistics
  • Article View: 44
  • PDF Download: 8
Share
  • LinkedIn
  • Twitter
  • Facebook
  • Google
  • Telegram
  • Home
  • Privacy Policy
  • Login
Powered by eJournalPlus